Collaboration Over Competition: The Secret to Thriving in Private Practice

Why We’re Stronger Together as Therapists

When we first started our private practices, we thought we had to do it all alone. We spent hours tweaking our websites, refining our branding, and figuring out how to market ourselves—all while juggling full caseloads and the emotional labor that comes with being a therapist.

And for a while, we bought into the idea that competition was the norm in private practice. That we had to somehow “stand out” among a sea of therapists to survive.

But here’s the truth: Therapists don’t need to compete—we need to collaborate.

That shift in mindset changed everything for us. And it’s exactly what we talk about in our latest podcast guest appearance on Raised to Empower with Ashley Comegys!

From Solo Struggle to Collective Growth

When we embraced community and connection, everything started to shift:

Instead of competing, we built relationships with other therapists.
We stopped seeing other therapists as “competition” and started seeing them as allies. We exchanged referrals, collaborated on projects, and supported one another in ways that made private practice feel way less isolating.

Instead of trying to be everything to everyone, we niched down.
Through this process, we learned that the more we defined who we served, the easier it became to attract aligned clients—and refer out the ones who weren’t the best fit.

Instead of DIY-ing everything, we leaned on expert support.
Branding, marketing, websites—these things can feel overwhelming, but they don’t have to be. We built Therapist Bestie so therapists could get the support they need without wasting hours on trial-and-error marketing strategies.

What We Talked About on the Podcast 🎙️

In this episode of Raised to Empower, we share:
-Our personal journeys in private practice (the wins and struggles)
-The biggest mistakes therapists make when building their brand (and how to fix them!)
-How Therapist Bestie is helping therapists stand out authentically online
-Why community, not competition, is the secret to long-term success
-And how we turned our passion for connection into our Amazon best-selling workbook, Attachment Style Makeover!

Your Practice, Your Community, Your Impact

If you’ve ever felt alone in private practice… if you’ve ever wondered how to market yourself without feeling salesy… if you’ve ever wished you had more support in growing your business—this episode is for you.

🎧 Listen to the episode now (AND rate and review!)

And if this resonates with you, let’s keep the conversation going:
💬 Drop a comment and tell us: What’s been your biggest challenge in private practice?
📲 Connect with us on Instagram (@therapistbestie_) for more tips & support!
🖥️ Need help refining your brand, website, or marketing strategy? Check out our à la carte services.

Let’s grow together.