Empowering Therapists to Thrive Without Burnout
The Struggle of Private Practice: Overcoming the Time Trap
You transitioned into private practice for financial freedom and time flexibility, tired of being overworked and underpaid in other settings. With your clinical expertise, there’s no reason not to take the leap into entrepreneurship. But here’s the problem: therapy schools don’t teach you how to run a business.
You’ve likely spent hours earning a "Google degree," scouring therapist networking groups, and reading success stories about six-figure practices, only to hear crickets when you open your own doors. It’s frustrating, and as you balance between being underworked and struggling to make ends meet, you wonder if you made the right choice.
The fear of burnout is real, whether it’s from being overworked in your previous roles or underworked now. You don’t want to waste your hard-earned degree or turn away from your calling to serve, especially knowing that there’s already a shortage of clinicians who serve BIPOC communities.
Time is the Villain: The Unseen Cost of Doing It Alone
The time you spend DIY-ing your marketing and figuring out the business side is time that could be spent with clients—time is your biggest enemy here. The longer you try to figure things out alone, the more overwhelming it gets, leaving you stuck between pursuing your passion and running a profitable practice.
How We Can Help You Defeat the Villain
At Therapist Bestie, we understand the uphill battle you’re facing because we’ve been there. We offer solutions that save you time and energy so you can get back to doing what you love while growing your practice. Whether it’s through coaching, branding support, or CE events, our mission is to help you overcome the obstacles of running a business so you can thrive—without burning out.
Build an Authentic, Thriving Practice with The Genuine Practice Method
From creating a standout online presence to mastering the art of growing your practice, our packages provide everything you need to succeed.
The Genuine Practice Method:
A Step-by-Step System to Build Your Authentic Practice
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1. Clarifying Your Vision
We begin by uncovering your unique goals and values to create a practice that reflects your authentic self. From identifying your niche to defining your ideal clients, this step sets the foundation for everything else.
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2. Craft Services that align
Whether you’re just starting or expanding, we help you brainstorm services that align with your expertise and meet your clients’ needs. Together, we’ll structure offerings that are both impactful and financially sustainable.
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3. Build a magnetic brand
A practice that feels genuine begins with branding that reflects who you are. We’ll guide you through creating a brand identity, voice, and website copy that resonate with your ideal clients.
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4. Strengthen Your Online Presence
From a stunning website to optimized therapy directory listings, we ensure your digital presence speaks directly to the clients you want to serve. Learn strategies to stand out and connect online.
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5. Master Relationship Marketing
Authentic growth happens when you nurture real connections. We’ll teach you how to build referral networks, engage with your community, and leverage word-of-mouth marketing.
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6. Sustainable Growth Strategy
Sustainable success requires a plan. We’ll create systems for time management, client onboarding, and financial tracking to ensure your practice thrives long-term.
Imagine Building a Practice You Love—Without Breaking the Bank
For less than the price of building a website, you can choose between two powerful ways to grow your practice:
FOUNDATIONS PACKAGE
Launch Your Practice with Confidence.
Perfect for therapists who are just starting or looking to lay a solid foundation for their practice. This 6-week program provides personalized guidance to help you define your niche, craft aligned services, and establish an authentic online presence.
Key Outcomes:
Gain clarity on your vision and ideal client.
Create a starter website that reflects your unique brand.
Learn foundational strategies for relationship marketing and client growth.
DIY Branding & Web Design Event
A hands-on event to create a brand and website that truly reflects your practice
Join our DIY Branding & Website Design CE Event in January, 2025 to build your brand from the ground up—logo, color scheme, website design, and copy—using tools like Pinterest, Canva, and Squarespace. Over two days, you'll create a fully functional brand and website while earning CE credits. Opt-in for an additional day to get professional headshots, social media content, and expert styling. You’ll leave with a cohesive brand and the skills to maintain it for years, ensuring sustainability for your practice.
which service is for you?
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Foundations Package
1:1 Coaching with 6 weekly online sessions
Custom 3-page website (done for you)
Website copywriting and SEO optimization
Guidance on marketing and sustainable practice
*Optional Add-ons: Additional coaching calls or website pages
*This service is offered all year
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DIY Branding & Web Design Event
In-person, collaborative 2 day group event
Hands-on website creation during the event
Learn branding and website basics
Lifetime skills for designing and managing your own website
*Optional: Makeup, Styling, Photoshoot
*This service will be offered January 2025
You Can’t Go Wrong with Either Option
Two Ways to Build the Practice You’ve Always Wanted—Without the Usual Struggles
Whether you choose the Foundations Package or the DIY Branding & Web Design Event, you’re making a smart investment in your future. Both options are designed to help you create a thriving, authentic practice—while bypassing many of the common mistakes therapists make when starting or growing their business.
Why Both Work:
Expert Guidance Every Step of the Way:
With either option, you’ll gain the insights, tools, and strategies needed to succeed, ensuring you avoid time-wasting trial and error.Skip the Common Pitfalls:
From poorly optimized websites to unclear branding and inefficient business practices, we’ll help you sidestep the roadblocks that hold many therapists back.Results You’ll Love:
Walk away with a polished website, a clear vision for your practice, and the confidence to market yourself authentically.An Investment in Your Future:
No matter which path you take, you’ll leave equipped with the knowledge and resources to grow a sustainable and impactful practice.
Ready to start building the practice you’ve always dreamed of—without the guesswork? Explore both options and decide which one is right for you.
Bestie Blog
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PREVENTING BURNOUT: BUILDING A SUSTAINABLE AND AUTHENTIC THERAPY PRACTICE
For many therapists, private practice is a dream—an opportunity to shape a space that reflects your values and work with clients you’re genuinely excited to help. Yet without thoughtful planning, running a private practice can easily lead to burnout, especially when balancing the demands of marketing, administration, and client work.
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FROM GENERIC TO GENUINE: WRITE A DIRECTORY PROFILE THAT SPEAKS TO YOUR IDEAL CLIENTS
Creating an authentic directory profile is essential if you want to stand out and attract clients who resonate with your style and approach. Unfortunately, most profiles read similarly, blending technical language, credentials, and clinical terms. These profiles, while informative, often fail to connect with potential clients in a genuine, relatable way.
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COLLABORATE LIKE A BOSS
If you're unsure where to start when it comes to making meaningful connections, fear not—We've got some tips and tricks to help you navigate the world of networking and build lasting relationships in your community.