Build a Standout Brand and Website for Your Practice in Just 2 Days!
Doors Open January 2025
Doors Open January 2025
the dilemma:
Starting a private practice means having a website that not only reflects your expertise but also resonates with potential clients. You may already have a clear vision and even some web design know-how, but the leap from vision to a client-converting site often requires strategic guidance. Many therapists spend hours on DIY projects, only to find they’re not getting the results they want. With expert support, you’ll create a strong foundation and develop the skills to update your site confidently—an invaluable advantage for any business owner as their practice grows and evolves.
the solution:
This event provides everything you need to build a professional, client-attracting website without feeling overwhelmed. Over two days, you'll dive into essential branding elements, such as choosing color schemes, designing logos, and creating a cohesive brand kit, all guided by experts who understand the mental health field. You’ll also learn proven design strategies and copywriting techniques tailored to connect with potential clients authentically. By the end of the event, you’ll have a polished, client-ready website that reflects your unique practice and is prepared for launching to the next level.
the plan:
Our DIY Branding & Website Design CE Event is a comprehensive program designed to equip therapists with the skills to create a professional online presence. The event begins with Day 1 (Optional), where you’ll participate in an in-person professional photoshoot, complete with makeup and styling, to capture high-quality images for your website and marketing materials.
Before the virtual sessions, you’ll receive preparatory materials, including tutorials on setting up your Squarespace account, guidance on selecting color schemes via Pinterest, logo design ideas using Canva, and worksheets to help define your niche.
Day 2 focuses on defining your brand’s visual elements, finalizing colors, creating a logo, and selecting a Squarespace template, all with professional support. Day 3 dives into crafting client-focused copy to ensure your message connects authentically with your audience. Both virtual days offer synchronous CE units approved through LPCAGA, making this event an ideal combination of professional development and practical results.
WHAT’S INCLUDED
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Access Resource Library:
Access videos, handouts, and other tools to help you prepare to hit the ground running, on day one.
We provide you with a library of carefully curated resources to make every step of your journey smoother. These tools are designed to save you time, reduce overwhelm, and give you the clarity you need to build a thriving practice.
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DAY 1 | OPTIONAL PHOTOSHOOT:
Complete your brand experience with an optional add-on day. Capture your personality with a professional photoshoot (with glam), receive social media content prompts to keep your messaging cohesive, and enjoy styling tips to help you present your best self. Perfect for creating a comprehensive, polished look across your online presence.
*Additional Fee
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Day 2 | Step-by-Step Guidance:
You’ll receive real-time, expert support for each phase of building your brand and website layout. From selecting colors to setting up your website, we guide you every step of the way, ensuring your design choices align with your vision and resonate with clients.
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Day 3 | Copywriting Basics:
Learn the art of writing client-centered copy that speaks directly to your audience’s needs. We’ll cover techniques for crafting engaging, clear, and authentic messages that foster connection and trust, increasing the likelihood of clients reaching out.
WHY CHOOSE THERAPIST BESTIE?
With our extensive backgrounds in both therapy and business coaching, we know exactly what it takes to create an authentic, client-focused brand that genuinely represents your practice. We’ve worked with countless therapists to help them build sustainable, growth-oriented practices, and now we’re bringing that expertise to you. This 2-day DIY event isn’t just about launching a website; it’s about equipping you with the tools, confidence, and strategic insight to create a brand that resonates.
Without a strong, cohesive online presence, you risk missing connections with clients who need your services but can’t find or connect with you online. A well-designed, professional website can make the difference between clients reaching out and moving on.
Imagine launching a website that reflects your professionalism and speaks directly to your ideal clients, building trust and encouraging them to engage with your practice. By the end of this event, you’ll not only have a polished, client-attracting website but also the skills to confidently maintain and grow your online presence as your practice evolves.
the INVESTMENT:
2-Day DIY Event: $4,995
Optional Add-On Day (Photoshoot, Social Media Content, Makeup, Styling): To Be Determined
MEET THE facilitators.
Jessica
Jessica Harris, LPC – The Relationship Marketing Expert
"Helping Therapists Build Thriving Practices Through Genuine Connection"
Jessica Harris is a licensed professional counselor and the driving force behind Therapist Bestie’s success in relationship marketing. Her ability to cultivate authentic connections has significantly expanded our reach and impact, leading to presentations at prominent organizations like:
Embark Behavioral Health
Spring Health
Georgia Tech
Various podcasts and thought leadership platforms
Jessica is also recognized as a self-pay guru, with a proven track record of helping therapists attract and retain clients paying premium rates of $255–$299 per session at her practice, The Beauti Clinic. Her expertise empowers mental health professionals to confidently market their practices, build trust with their ideal clients, and achieve sustainable success.
Why Learn from Jess?
Jessica combines her extensive clinical knowledge with practical strategies that therapists can implement immediately. Her passion for relationship marketing and commitment to promoting equity in mental health make her an invaluable resource for anyone looking to grow their practice and better serve their clients.
Miranda
Miranda Campbell, LCSW – The Group Practice Marketing Strategist
"Helping Group Practices Thrive with Authentic, Client-Centered Marketing"
Miranda is the go-to expert for group practice marketing, with a proven track record of helping mental health professionals build practices that truly resonate with their ideal clients. Using her Genuine Practice Method, Miranda has driven impressive results for her own group practice, PORT Counseling Group, which has received over 400 inquiries in 2024 alone.
Her method emphasizes deeply understanding your ideal client and crafting messaging that speaks directly to their needs and desires, ensuring they’re eager to work with you.
Miranda’s Expertise Includes:
Designing high-converting websites that reflect therapists’ unique strengths and attract the right clients.
Coaching therapists on authentic marketing strategies tailored to their goals.
Crafting compelling therapist directory bios that showcase expertise and drive client inquiries.
Through her work in 2024, Miranda has supported numerous mental health professionals in creating aligned, sustainable practices through her expertise in marketing, branding, and website design.
Why Learn from Miranda?
Miranda’s hands-on experience with building a thriving group practice and supporting therapists nationwide gives her unique insight into what works—and what doesn’t—when it comes to marketing mental health services. Her practical, results-driven approach ensures you’ll leave with tools you can implement immediately to grow your practice.
FAQs
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No! We’ll guide you step-by-step, and you’ll have access to support throughout the event.
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The photoshoot is optional, and you can still fully participate in Days 1 and 2 of the virtual event.
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We are looking to get 16 credit hours approved through LPCGA
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Absolutely! Whether you’re starting from scratch or refreshing your current site, this event is designed to meet you where you are.
However, to make the most of your experience, it’s imperative that you engage with the prep tools provided before the event. These resources are designed to familiarize you with the basics of branding, website setup, and content creation. By reviewing them in advance, you’ll feel confident and ready to dive into the hands-on activities during the event.
We want you to stay on track and avoid feeling overwhelmed, so dedicating time to the pre-event materials ensures you won’t get left behind. Plus, our team will be available to answer any questions you have leading up to the event, so you’ll feel fully supported every step of the way!
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Working with Miranda has been a transformative experience for my business. Her commitment and support through her professional guidance has played an integral role in the success and growth of my practice. She also did an amazing job on my website that gets compliments quite often!
Zoe
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Miranda, did an awesome job with my website. She communicated throughout the entire process. I am elated wth the job she did with my website and would recommend her to anyone who need to build a website.
Marsia
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I think it looks great and it feels like you know me so well through what you formulated on the website.
Yang